Lacoste - Why we offer a life time guarantee

Lacoste has currently more then 120 points of sale all over Japan and a very high brand awareness among Japanese people. Dieter Haberl will explain the Lacoste marketing strategies to strengthen customer loyalty and will introduce the concept of life time guarantee. 

Please join us to know more about these two audiences which matter most to Lacoste and how the brand can benefit from the strong loyalty of these target groups to further expand their sales in Japan. 

About Dieter Haberl:
Dieter Haberl was born in Austria in 1962 and joint Coca-Cola in Germany after graduating from the American Graduate School of International Management with an MBA. In 1997 he was posted to Coca-Cola Japan where he became vice president in 2001 before he was called into the fashion and sports business where he worked for Gap and Adidas before joining Reebok Japan as president in 2008. Since 2013 he is president & CEO of Lacoste Japan where he and his team enjoy sharing the brand’s legendary joie de vivre and effortless elegance with consumers and focus on driving innovation in customer service.