Audi - Brand development and current positioning in Japanese market

Thu, 22 Oct 2015 18:30 - 21:00 JST

Tokyo American Club

Japan, 〒106-0041 東京都港区 麻布台2−1−2


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In the recent years, Audi realised a tremendous success story not only in the Japanese market by developing a brand perception from a niche car to an elite car.

Michael Loehe, Marketing Director at Audi Japan will shed light on the success story of Audi in the Japanese market over the recent years. We will learn about the transformation of a German car brand.

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