Registration is closed
| Non-Member | ¥10,000 at the door |
|---|---|
| FCC Member | ¥8,000 at the door |
| Reception from 6:30 PM; speaker from 7 PM followed by networking and a buffet dinner to 9 PM. Drinks available throughout. It is not necessary to print or present a ticket at reception. Payment is by cash only. A receipt is issued upon payment. | |
Please join us on September 25 in the second FCC gathering for the month, with a special guest speaker from London!
Hear about the "4 Points for Online Success" from serial and award-winning entrepreneur David J. Brown, Co-founder and CEO, Ve Interactive.
"David Brown is one of my favourite UK entrepreneurs” - Emma Jones MBE, Founder of Enterprise Nation and Co Founder of StartUp Britain
About David Brown
Serial entrepreneur David J. Brown is a co-founder & CEO of Ve Interactive, and founder of Tech City's first omnichannel concept store The Clerkenwell Collection. David draws on over a decade of business experience, operating his previous digital company, Serious across Europe, Asia and America. He has already directed launches of thirteen international Ve offices and serves on a number of external executive boards, holding three Chairman positions. Ve has recently been awarded the Stevie® Award Gold Medal in The 11th Annual International Business Awards, and David received two Bronze Medals for Innovator of the Year and Executive of the Year.
David is committed to revolutionising and professionalising the online efficiency industry, bringing the focus to the power of data, so that the economy and consumers can benefit from the fantastic opportunities created by new products and services born out of it. An industry thought leader, he regularly is invited to speak at events and as a vocal supporter of entrepreneurialism in the UK, has had policy change recommendations presented to the British Government as well. David is also an ambassador for the international development organisation, Concern Universal.
About David's Presentation
Online Efficiency is a new term to many and perhaps not yet fully understood. An optimization strategy for your customer journey, interaction and continued communication across multiple devices is key, being careful not to focus on the wrong area to judge your customers views. The rise of social media has led to growing scepticism amongst digital marketers as to the attributable value of social marketing activity and a re-evaluation of what core digital activity should be for an online business. Digital marketers often start in the wrong place when trying to drive business but with the right online efficiency strategy the pitfalls could be avoided and returns could be vast.
Big Data is a commonly used phrase but a poorly executed strategy that few are able to embrace. Where is the data, what form is it in, what does it mean, does it drive my business? It's all about the approach to data and an understanding of anti-representationalism, simple principles to make your data valuable, so that your business can work. Segmentation and attribution is becoming increasingly important but not necessarily understood, its challenges emanating from the same issues that Big Data presents.
Internationalisation seems like a challenge for many businesses but it may just be the single biggest and easiest win you could attain. Understanding what an internationalisation strategy is and how to implement it is key but it has to make sense to your business and your margins. Internationalisation needs to be absorbed as part of your business' fabric rather than being looked as a second-thought distribution channel. Get it right and the results will outweigh what you achieve in your own core territory.
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